Launching a new product or entering a competitive market requires more than just visibility — it requires rapid user acquisition at scale.
At Astar Marketing, we specialise in offline, on-ground user acquisition strategies that help brands quickly build a strong and active user base.
The Challenge
For new platforms, especially in fintech and digital services, early growth is critical:
Low initial user base
Strong competition in the market
Difficulty acquiring quality, active users
Over-reliance on digital marketing alone
Without strong early traction, it’s difficult to achieve market leadership.
Omnichannel On-Ground Activation
We design and execute high-impact offline campaigns to acquire users at scale through direct engagement.
Our approach includes:
Roadshows and exhibitions
Roving activation teams
On-ground user engagement
Strategic B2B collaborations
High-traffic location campaigns
— Our Solution
We bring your product directly to users — creating real interaction and faster conversion. This approach helps platforms build a strong and loyal user community.
Focus on Quality Users
We don’t just focus on downloads — we focus on active, high-quality users.
Our strategy ensures:
Better user retention
Higher engagement rates
Stronger long-term value
Because growth is not just about numbers — it’s about real usage.
We played a key role in supporting TNG Digital during the launch phase of Touch 'n Go eWallet.
Through our on-ground acquisition strategy, we helped build a strong user base and contributed to its growth into one of Malaysia’s leading digital wallets.
Let’s Grow Your
User Base
Build momentum, gain traction, and scale faster with Astar’s on-ground acquisition expertise.