Merchant Acquisition Services

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— Our Services

Helping Platforms and Marketplaces Expand Their Merchant Network

For digital platforms, marketplaces, and fintech companies, growth depends heavily on the strength of their merchant ecosystem. Without a steady pipeline of new merchants joining the platform, expansion slows and market share becomes harder to defend.

Astar Marketing provides structured merchant acquisition solutions in Malaysia, helping organizations recruit, engage, and onboard new business partners at scale. Our team combines targeted outreach strategies with trained acquisition specialists to help platforms expand their merchant network efficiently and consistently.

Since 2018, we have supported large enterprises with acquisition campaigns that onboard hundreds of merchants every month across various industries.

Structured Merchant Recruitment Strategy

Astar develops a structured recruitment process that includes:

01.

Merchant prospect identification

02.

Professional telemarketing and pitching

03.

Business engagement and qualification

04.

Merchant onboarding coordination

05.

Documentation and onboarding support

— The Process

Successful merchant acquisition requires more than simple outreach. It involves identifying suitable businesses, communicating value effectively, and guiding merchants through the onboarding journey.

Our trained acquisition teams act as an extension of your organization, representing your platform professionally while explaining your products, services, and benefits clearly to potential merchants.

Scalable Acquisition Campaigns

One of the biggest challenges companies face is scaling merchant acquisition without overloading internal sales teams. Astar solves this by providing scalable acquisition teams that can expand based on campaign needs.

Our approach allows clients to:

Launch nationwide merchant recruitment campaigns

Enter new cities or market segments

Increase merchant adoption for new platform features

Support large platform expansion initiatives

This scalable model ensures that companies can accelerate their partner growth while maintaining operational efficiency.

Proven Results with Leading Platforms

Our track record reflects our commitment to delivering measurable results and building lasting relationships with our clients.

— Advantages

Why Businesses Choose Astar for Merchant Acquisition

Organizations partner with Astar because we provide more than manpower — we provide execution expertise.

Our team understands the challenges of convincing businesses to join new platforms and works strategically to address merchant concerns and demonstrate clear value.

Key advantages include:

Experienced acquisition teams

Structured outreach methodology

Scalable campaign deployment

Professional merchant engagement

Data-driven performance tracking

— Case Highlight

Driving Merchant Growth for Grab

We supported Grab (GrabFood & GrabMart) in expanding their merchant network while ensuring smooth internal operations.

Our team consistently onboarded 500+ new merchants monthly and provided reliable operational support, helping Grab maintain its market leadership.

As a result, we were trusted with a contract renewal for 2026, reinforcing our role as a key growth partner.

Grow Your Merchant Network

Partner with Astar to expand your merchant base efficiently.